What is one way you use content to acquire new customers?To help small business owners gain customers, we asked entrepreneurs and marketing experts this question for their best strategies. From posting content regularly to asking your audience a question, there are several tips that may help you reel in new …
We don’t all have the luxury of waiting ‘till a lightning bolt of inspiration strikes to start a blog post. We have content calendars that need filling, after all! It’s not always easy to sit down and write without that creative energy, but creating a good blog post outline will …
UX is one of those things that you notice most when it’s bad or missing. If it’s easy to log in and navigate the platform, you’re likely skimming words and skipping prompts. But if it’s not intuitive? That stands out.The Facebook log in screen without the copy is just confusing.Getting …
Your website is an important part of your business, whether you’re running an eCommerce business or a SaaS startup. This is where your audience will find out about your company, your mission, your offering, and more.That’s why your website copywriting needs to be strong and effective—on every single page.Here, we’re …
When you’re marketing for a startup, getting handed lots of different projects is inevitable. That’s why it’s so important to master different types of copywriting. You need to be effective no matter what.In fact, this is important wherever you’re working—these skills not only make you a better writer, but also …
Every marketer wants to create content that’ll help them stand out from the crowd. But not every piece of content is powerful enough to engage and persuade the audience to take action.That’s where SEO (Search Engine Optimization) copywriting comes in.SEO copywriting is all about writing content that’s engaging and persuasive …
Sometimes it feels like I’m constantly reading words on a screen. I wake up and turn off my phone alarm, then scroll through the headlines and notifications. I sign onto work and scan my inbox, clicking on links I want to read more about, then scanning those pages. Because it …
Every once in a while, I notice myself hitting a writing rut. My blog posts titles have all been done before. My tagline options all sound the same. My calls to action are forgettable. My introductions get repetitive. (Too meta?)It’s easy to fall into this rut—it’s much harder to jolt …
Copywriters have serious writing chops, but some may struggle a bit when it comes to outreach.Conversely, high-performing salespeople know how to connect with their audience but may prefer a discovery call to an email. Too often, we’re focused on learning from people in our role, but sometimes to get better …
Now, any time a customer connects with your business online, they expect a confirmation email. Whether they have purchased a product or signed up for a webinar, your customer or prospect wants to know their action has been received and what next steps they should expect from your business. But …
